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What Is the First Value-Adding Step in the Knowledge Business

question 11

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What is the first value-adding step in the knowledge business value chain?


Definitions:

Growth Strategy

Planning and actions aimed at increasing the size, revenue, or market share of an organization.

Market Segments

Specific groups of potential customers in the broader market that share similar characteristics and needs.

Market Development

A growth strategy where a company seeks to sell its existing products into new markets.

Strategic Planning Process

A systematic approach to defining an organization's strategy or direction and allocating its resources towards the pursuit of this strategy.

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