Exposing an Individual to Ads That Are Chosen and Based

question 39

Multiple Choice

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

• A)clickstream advertising.
• B)behavioral targeting.
• C)online profiling.
• D)long tail marketing.
• E)crowdsourcing.

---

Definitions:

General Transfer-Pricing Rule

A framework or methodology used to determine the price for goods or services transferred between divisions or subsidiaries of the same company.

Goal Congruence

A condition in which the goals of the organization's different members or departments align and support the overall objectives of the organization.

Perfect Competition

An ideal market scenario in which there are many buyers and sellers, homogeneous products, and no barriers to entry or exit.

Transfer Pricing Formula

A method used to determine the price at which goods and services are sold between divisions within the same company.