What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 38

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user;personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user;customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer;personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a consumer;customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference.Both terms refer to changing a product or communication for the consumer.