The Traditional "Marketing-Mix" Concept and the Notion of the "Four

question 9

Multiple Choice

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs.________ is about mixing and matching these marketing activities to maximize their individual and collective effects.

• A)Personalized marketing
• B)Mass customization
• C)Globalized marketing
• D)Relationship marketing
• E)Integrated marketing

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Definitions:

Individualistic Cultures

Cultures that prioritize the needs and goals of the individual over the group or community.

Self-Motivation

The ability to drive oneself to take initiative and action to pursue goals and complete tasks without external encouragement or pressure.

Discrimination

Unfair or prejudicial treatment of people based on characteristics such as race, age, sex, or disability rather than individual merit.

Harassment

Unwanted or unwelcome behavior that demeans, humiliates, or embarrasses a person, often creating a hostile or offensive environment.