Kellogg's Uses Its Corporate Brand Name with Its Individual Product

question 111

Essay

Kellogg's uses its corporate brand name with its individual product brands as with Kellogg's rice krispies, Kellogg's raisin bran, and Kellogg's corn flakes. Which branding strategy is being used by the company?

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Definitions:

Temperament

An individual's innate personality traits and characteristic ways of reacting to the environment, often noticeable from infancy.

Second-born

Refers to the child that is born second in order within a family, following the first-born.

Existential Import

The presumption that a statement implies the existence of the subject it mentions.

Modern View

A contemporary perspective or understanding of a subject, reflecting the latest developments or ideas.