The Hallmark of an Optimal Brand Portfolio Is ________

question 129

Multiple Choice

The hallmark of an optimal brand portfolio is ________.

• A)the ability of each brand in it to maximize equity in combination with all the other brands in it
• B)the ability of each brand to maximize its individual equity in isolation
• C)maximum brand overlap
• D)the eventual reduction of brand differentiation to create a unified brand appearance
• E)maximum internal competition within the firm

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Definitions:

Self-Esteem

Refers to an individual's perception of their own worth or value.

Benevolent Sexism

A form of sexism that is couched in terms that seem kind or benevolent toward women but actually supports traditional gender roles and perpetuates gender inequalities.

Violent Movie

A film genre that contains sequences of intense physical conflict, often including harm or brutality, intended to elicit a reaction from the viewer.

Pure

Often refers to something not mixed with any other substances, showing qualities of cleanliness or undefiled nature.