According to the Brand Asset Valuator Model, Which of the Components

question 49

Multiple Choice

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

• A) esteem
• B) energized differentiation
• C) relevance
• D) knowledge
• E) presence

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Definitions:

Flynn Effect

The observed substantial and long-term increase in both fluid and crystallized intelligence test scores measured in many parts of the world over the 20th century.

Savant Syndrome

A condition in which a person with significant mental disabilities demonstrates certain abilities far in excess of average.

Flynn Effect

The Flynn Effect describes the observed rise over time in standardized intelligence test scores, suggesting that average IQ scores increase from one generation to the next.

Intelligence Test Performance

The quantifiable assessment of an individual's intellectual capabilities, often represented by a numerical score or percentile rank.