Which of the Following "Building Block Levels" Corresponds to the Branding

question 155

Multiple Choice

Which of the following "building block levels" corresponds to the branding objectives of points-of-parity and difference?

• A) performance and imagery
• B) judgment and feelings
• C) resonance and salience
• D) imagery and judgment
• E) salience and feelings

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Definitions:

Risky Shift

A phenomenon observed in group decision-making where collective decisions tend to be more extreme compared to individual choices.

Groups Decision

The outcome of a deliberation process in which all members of a group contribute to making a collective choice or judgment.

Individuals Decision

The process by which a person comes to a conclusion and chooses a course of action from among various alternatives.

Rank Facts

The ordering of information based on its importance, relevance, or validity in a specific context.