According to Ries and Trout, Cadbury Suffered from ________ When

question 160

Multiple Choice

According to Ries and Trout, Cadbury suffered from ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, and soups, apart from chocolates and candies.

• A) liquidity trap
• B) cognitive dissonance
• C) branding fallout
• D) cannibalization
• E) line-extension trap

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Definitions:

Collateral

Property or assets that a borrower offers to a lender as security for a loan, which can be seized if the loan is not repaid according to agreed terms.

Public Filing

The process of submitting financial documents and other important corporate information to a regulatory authority for public disclosure.

Financing Statement

A document filed to give public notice of a secured transaction, typically in relation to personal property, establishing a priority interest in the property for the creditor.

Constructive Notice

Notice presumed by law that an individual should have known, often through the public recording of documents, even if they were unaware.