There Are a Number of Specific Roles Brands Can Play

question 144

Essay

There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles.

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Definitions:

Delusion Of Persecution

A false belief where a person thinks that they are being mistreated, persecuted, or spied on by others.

Unfounded Beliefs

Beliefs or convictions that lack empirical support or are not grounded in factual evidence.

Sensory Experiences

Perceptions or interactions with the environment through sight, sound, smell, taste, and touch.

Hallucinations

Perceptions in the absence of external stimuli that have a compelling sense of reality.