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Define brand equity.
Fats and Sugars
Macronutrients that provide energy; fats are essential for body functions and energy storage, while sugars are simple carbohydrates providing quick energy.
Evolutionary Psychology
A theoretical approach in psychology that attempts to explain useful mental and psychological traits as the functional products of natural selection.
Adaptive Purpose
Refers to the ways in which behaviors or physical traits contribute to an organism's survival or reproductive success in its environment.
Common Behaviour
Actions or reactions that are frequently exhibited by a majority of individuals within a particular group or society.
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Q118: Brand equity is essentially the same as