In Evaluating Different Market Segments, the Firm Must Look at Two

question 10

Multiple Choice

In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and ________.

• A) the company's objectives and resources
• B) the effectiveness of the suppliers
• C) the flexibility of legal rules governing the business
• D) the socio-economic infrastructure
• E) the global nature of the product

---

Definitions:

Social

Relating to society or its organization, or the interactions and relationships between individuals within a community.

Cultural Context

The societal, environmental, historical, and cultural factors that influence an individual's behaviors, beliefs, and values.

Swazi People

An ethnic group native to Eswatini (formerly Swaziland) and South Africa, known for their rich cultural traditions and history.

Eyewitness Testimony

The account a bystander or victim gives in court, detailing what that person observed during the occurrence of a specific event.