Examlex
Explain the five roles in a buying decision: initiator,influencer,decider,buyer,and
user.
Working Memory
An intellectual structure possessing finite capacity, aimed at briefly storing information for further processing.
Long-term Memory
The facet of memory involved in the storage and retrieval of information over extended periods.
Depth-of-processing
A theory in cognitive psychology suggesting that the depth (shallow to deep) at which information is processed affects memory recall, with deeper processing leading to better recall.
Study Techniques
Methods and strategies employed to enhance the effectiveness and efficiency of learning and memorization.
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