The Key to Attracting Potential Users, or Even Possibly Nonusers

question 20

Multiple Choice

The key to attracting potential users, or even possibly nonusers, is ________.

• A) understanding the reasons they are not using
• B) offering financial incentives for first-time use
• C) increasing the usage rate of existing users
• D) developing a new product that better meets their needs
• E) increasing advertising expenditures

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Definitions:

Marketing Professionals

Individuals who specialize in the study, design, and management of marketing processes and strategies.

Potential Product

A concept in marketing that refers to all the possible enhancements and improvements that a product might undergo to meet future needs or untapped market segments.

Market Testing

The process of evaluating the viability of a new product or service through controlled customer exposure, gathering feedback before a full-scale launch.

Planned Obsolescence

A strategy where products are designed with a limited useful life or undergo frequent changes, compelling consumers to purchase new products more often.