When Nike Attempts to Get Close to Its Customers at the Local

question 138

Multiple Choice

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?

• A) differentiated marketing
• B) affiliate marketing
• C) guerrilla marketing
• D) affinity marketing
• E) grassroots marketing

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Definitions:

Government Spending

Expenditures by government bodies on goods and services, including salaries, infrastructure, and welfare programs.

Tax

A compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization in order to fund government spending and various public expenditures.

Government Expenditure

Government Expenditure includes all government consumption, investment, and transfer payments, such as spending on infrastructure, welfare programs, and public services.

Output

The total amount of goods and services produced by an economy, company, or sector.