If a Marketing Manager Employs Such Marketing Techniques as Online

question 9

Multiple Choice

If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the ________ market.

• A) Generation Z
• B) Generation X
• C) Generation Y
• D) Silent generation
• E) Baby boomers

---

Definitions:

Moral Hazard

The risk that a party insulated from risk may behave differently than if they were fully exposed to the risk.

Underpricing

Underpricing refers to setting the initial sales price of a new product or service below market value, often used to attract customers quickly.

Standby Basis

A term referring to a state of readiness without being actively engaged in a task, often used in reference to equipment or services available on-demand.