Total Customer Satisfaction Is Measured Based on the Relationship of ________

question 77

Multiple Choice

Total customer satisfaction is measured based on the relationship of ________.

• A) expected value and total customer benefit
• B) perceived performance and expectation
• C) advertised outcomes and real outcomes
• D) past experience and present experience
• E) customer attitude and salesperson's attitude

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Definitions:

Break-even Sales

The amount of revenue required to cover total costs, both fixed and variable, with no profit or loss.

Unit Selling Price

The price at which a single unit of a product is offered for sale to customers.

Unit Variable Costs

The cost associated with producing one additional unit of product, including materials, labor, and other variable expenses.

Break-even Point

The financial state in which total costs and total revenues are equal, meaning no net loss or gain is incurred by the business.