A Marketer Is Interested in Segmenting a Business Market on ________

question 110

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) demographic variables
• B) situational factors
• C) operating variables
• D) purchasing approaches
• E) personal characteristics

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Definitions:

Decay

The process of decline or deterioration over time, used in various contexts such as physical, biological, or psychological.

Retrieval Failure

Not remembering something one is certain of knowing.

Retroactive Interference

A phenomenon where newly acquired information interferes with the retrieval of older information.

Proactive Interference

A phenomenon where older memories interfere with the recall of newer memories, often affecting the learning process.