Examlex
A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
Lifetime Income
The total amount of money earned by an individual over the course of their career, often used as a measure of economic success or stability.
Chunks
In cognitive psychology, chunks refer to units of information organized in memory, which can be efficiently recalled as groups or categories.
Rote Learning
A memorization technique based on repetition.
Alphabet Song
A popular song used to teach children the English alphabet.
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