________ Is the Practice of Sending Messages Only When Consumers

question 78

Multiple Choice

________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand.

• A) Relationship marketing
• B) Permission marketing
• C) Cause marketing
• D) Defensive marketing
• E) Horizontal marketing

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Definitions:

Billable Hours

The amount of an employee's work time that can be charged to a client, commonly used in professional services like law and consulting.

Net Income

The profit of a company after all expenses, taxes, and costs have been deducted from total revenue.

Profit Sharing

A compensation scheme where employees receive a portion of the company's profit, in addition to their regular salary.

Capital Balance

The amount of money an owner has invested in a business plus any retained earnings or minus any losses.