During Which Step of the Segmentation Process Would the Marketer

question 89

Multiple Choice

During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

• A) Step 2 - segment identification
• B) Step 3 - segment attractiveness
• C) Step 6 - segment "acid test"
• D) Step 1 - needs-based segmentation
• E) Step 7 - marketing-mix strategy

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Definitions:

Reciprocity Norm

A social norm suggesting that people should return the help they have received from others, creating a cycle of mutual assistance.

Social Influence Tactics

Strategies used by individuals or groups to change the beliefs, attitudes, or behaviors of others in a particular direction.

Scarcity

The state of being in short supply; a situation where resources are insufficient to satisfy the needs or wants of individuals or societies.

Reactance

A psychological response that occurs when people feel their freedom to choose is being limited, prompting a motivation to regain that freedom.