Effective Target Marketing Requires That Marketers Use Market Segmentation, Market

question 111

True/False

Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.

---

Definitions:

Tempting Foods

Edible items that are highly desirable and appealing, often due to their taste, appearance, or smell, but may not be healthy.

Big Meal

A large serving of food, often consumed during special occasions or gatherings, that typically satisfies and exceeds normal hunger levels.

James-Lange Theory

A theory of emotion that proposes emotions result from the physiological responses to external events, suggesting that we feel emotion because of biological changes caused by stress.

Cannon-Bard Theory

A theory of emotion that proposes emotions and physiological responses such as sweating and trembling happen simultaneously.