Marketers Usually Identify Niches by ________

question 38

Multiple Choice

Marketers usually identify niches by ________.

• A) dividing a segment into subsegments
• B) conducting VALS tests
• C) allowing consumers to gravitate toward product brands
• D) examining the demographics section of the handbook of marketing
• E) producing products that can be used in a variety of ways

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Definitions:

Uniform Products

Products that are identical in quality and performance, manufactured to meet a standard specification.

Cost Accounting

An area of accounting that involves measuring, recording, and reporting product costs.

Product Costs

Costs that are directly tied to the production of goods or services, including raw materials and labor.

Job Order Cost System

An accounting system that accumulates costs for each individual job or project, suitable for businesses producing unique products or services.