The Ultimate Level of Segmentation Leads to "Segments of One

question 133

True/False

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

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Definitions:

Sex

A biological characteristic defining male, female, and intersex based on reproductive anatomy and genetic composition.

Gender

encompasses the roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Oppositeness

The state or condition of being directly contrasting or completely different from something else.

Characterization

The act of describing the distinctive nature or features of something or someone.