Consumers Often Choose and Use Brands That Have a Brand

question 144

Multiple Choice

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________.

• A) actual self-concept
• B) others' self-concept
• C) ideal self-concept
• D) dual self-concept
• E) perceptual self-concept

---

Definitions:

False Imprisonment

The act of restraining a person's freedom of movement without legal authority, justification, or the individual's consent.

Probable Cause

Probable cause is a legal standard that requires a reasonable basis for believing that a crime has been committed or that certain property is connected with a crime, used as a criterion for lawful search and arrest.

Merchants

Individuals or entities engaged in the buying and selling of goods or services for profit.

Conversion

The unauthorized act of possessing or using someone else's property as if it were one's own, which interferes with the owner's rights.