A Consumer Is Persuaded to Buy a Product by a Message

question 26

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ to arrive at this purchase decision.

• A) central route
• B) peripheral route
• C) behavioral route
• D) subjective route
• E) objective route

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Definitions:

Culture-Fair

Tests or assessments designed to be free of cultural biases, aiming to measure intelligence or abilities regardless of the test-taker's cultural or socio-economic background.

Socially Based Items

Objects or issues that derive their significance or value primarily from the social context or collective belief systems rather than intrinsic qualities.

Cultural or Ethnic Group

A community of individuals who share common cultural or racial backgrounds and traditions.

Developmental Scale

A tool or measurement system used to assess and compare the developmental progress of individuals, usually children, in various domains.