Examlex
Which of the following products is most likely to be characterized by low involvement but significant brand difference?
Odd-even Pricing
A pricing strategy involving setting prices so they end in an odd or even number to influence perception of value.
Price Lining
A pricing strategy where products or services are grouped into different price ranges based on features or quality levels.
Odd-even Pricing
A pricing strategy that involves setting prices that end in odd or even numbers, believed to impact consumer perception and behavior.
Price Lining
A pricing strategy where products are sold at a limited number of price points, each representing a distinct level of quality or feature set.
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