Examlex
A ________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.
Relative Qualities
The characteristics or attributes of a product or service compared to those of competitors within the market.
Adoption Process
The stages through which an individual or organization goes when deciding to accept and use a new product, service, or idea.
Gaining Awareness
The initial step in a product or brand's life, focusing on making potential customers aware of its existence through various marketing efforts.
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