What Is a Reference Group? Describe Three Different Types of Reference

question 75

Essay

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

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Definitions:

Height

The measurement of an individual from the base to the top of their body when standing upright.

Diet

The sum of food and beverages consumed by an individual or group, often considered in the context of variety, quality, and quantity for health and nutrition.

Correlational Research

A type of non-experimental research method that measures the relationship between two or more variables, without implying causation.

Systematic Observations

Observational methods that are structured and organized in a consistent manner to collect data about behavior or phenomena.