The Process of Building, Maintaining, and Using Customer Databases and Other

question 2

Multiple Choice

The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________.

• A) data warehousing
• B) data mining
• C) database marketing
• D) participatory marketing
• E) permission marketing

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Definitions:

Term Structure

A concept that describes the relationship between the yields of long-term and short-term bonds, typically indicating future interest rate movements.

Interest Rates

Interest rates signify the cost of borrowing money, typically expressed as a percentage of the principal amount loaned.

Inflation Premium

The portion of investment returns that compensates investors for the loss of purchasing power due to inflation.

Yield To Maturity

The overall gain predicted for a bond if it is held all the way to its due date for maturity.