What Four Strategies Can Marketers of Low-Involvement Products Employ in an Effort

question 153

Essay

What four strategies can marketers of low-involvement products employ in an effort to convert their products into ones of higher involvement?

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Definitions:

Arousal

A physiological and psychological state of being awake or reactive to stimuli, often involving the autonomic nervous system.

Hindbrain

The posterior part of the brain comprising structures such as the medulla, pons, and cerebellum, involved in regulating basic physiological processes and movement.

Cerebellum

A part of the brain at the back of the skull in vertebrates, responsible for coordinating and regulating voluntary muscle movements, balance, and posture.

Coordination

The organization of different elements or activities to enable them to work together effectively.