Susan Lee's Company Advertises Widely

question 84

Multiple Choice

Susan Lee's company advertises widely.Ms.Lee uses business reply cards attached to her company's magazine ads to build her company's database.In which of the following ways would Ms.Lee most likely use the database?

• A)to deepen customer loyalty
• B)to reactivate customer purchases
• C)to avoid serious customer mistakes
• D)to determine if up-selling is appropriate
• E)to identify prospects

---

Definitions:

Treasurer

An officer of an organization responsible for managing the institution’s budget, overseeing its investment strategy, and handling its financial planning, reporting, and record-keeping.

Outstanding Cheques

Checks that have been written and recorded in the issuing account but have not yet been cashed or deposited by the recipient.

Balance Per Bank

Balance per bank refers to the amount of money a business has in its bank account, as recorded by the bank, before reconciling any discrepancies with the company's records.

Safeguarded

refers to measures or actions taken to protect something from harm, loss, or unauthorized access.