Examlex
________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
External Sources
Information, knowledge, or resources obtained from outside an individual's or organization's immediate environment or internal systems.
Stanley Milgram
A psychologist known for his landmark study on obedience to authority figures, demonstrating people's willingness to follow orders.
Obedience To Authority
A form of social influence where individuals follow orders or directives from an authority figure, sometimes against their own interests.
Stanley Schachter
A psychologist known for his research on social behavior, emotion, and group dynamics, including the study of anxiety, affiliation, and social comparison.
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