The Final Step of Customer Value Analysis Is to ________

question 58

Multiple Choice

The final step of customer value analysis is to ________.

• A) identify the major attributes and benefits that customers value
• B) assess the company's and competitors' performances on the different customer values against their rated importance
• C) examine how customers in a specific segment rate the company's performance
• D) monitor customer values over time
• E) assess the quantitative importance of the different attributes and benefits

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Definitions:

Espoused Values

Espoused values are the explicitly stated values and norms preferred by an organization, which are often communicated through its mission and vision statements.

Global Organization

An entity that operates in multiple countries, often with a centralized headquarter but with operational facilities spread worldwide.

National Cultures

The set of shared values, beliefs, and norms that distinguish the people of one country from those of another.

High Power Distance

A cultural dimension where there is acceptance of unequal power distribution within societies or organizations.