TBS Bikes Has Recently Introduced a Series of Bikes Called

question 61

Multiple Choice

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

• A) total customer cost
• B) customer-perceived value
• C) value-delivery system
• D) value proposition
• E) total customer benefit

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Definitions:

Indirect Strategy

A communication approach that involves presenting supporting reasons or details before revealing the main idea or purpose, often used to soften the impact of the message.

Instructions

Detailed information on how to do something or use something, often given in a step-by-step format.

Logical Steps

A sequence of rational and structured actions or thoughts aimed at achieving a specific goal.

Online Complaints

Grievances or issues raised by customers through the internet on websites, social media platforms, or via email.