A Marketer Is Interested in Segmenting a Business Market on ________

question 114

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

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Definitions:

Genetic Influence

The impact of genes passed down from parents to offspring on various traits and behaviors, indicating a hereditary component.

Genetic Influence

The impact of genes inherited from parents on the physical and psychological traits of an individual.

Genetic Basis

The underlying genetic makeup or genomic foundation that contributes to the physical and behavioral traits of an organism.

Natural Selection

A process in evolutionary biology where organisms better adapted to their environment tend to survive and produce more offspring.