Examlex
Total customer cost consists of only the non-monetary costs in evaluating, obtaining, using, and disposing of the given market offering.
Prestige Products
High-quality goods or services that convey status and luxury to consumers, often associated with high prices and exclusivity.
Shopping Products
Goods that consumers spend a considerable amount of time and effort in selecting and purchasing, such as clothes, electronics, and furniture.
Unsought Products
Items that the consumer does not know about or knows about but does not initially want.
Impulse Buys
Purchases made spontaneously without prior planning, often triggered by emotions or the strategic placement of products.
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