Explain Customer-Perceived Value

question 15

Essay

Explain customer-perceived value.

---

Definitions:

Bond Rating

An assessment of credit quality provided by rating agencies, indicating the default risk of a bond issuer.

Pure Play Approach

An investment strategy that focuses on companies specializing in a single line of business or product, enhancing portfolio focus but potentially increasing risk.

Cost Of Capital

The minimum rate of return a company must earn on its investments to maintain its market value and attract funds.

Risk Class

A categorization that reflects the level of risk associated with an investment, used to align investments with an investor's risk tolerance.