As the Marketing Manager of Cominform Pte Ltd

question 27

Multiple Choice

As the marketing manager of Cominform Pte Ltd. ,a manufacturer of health drinks,you have selected 10 individuals who match the profile of your target customer,to participate in a discussion on changing lifestyle trends related to health.You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic.The moderator provides questions and probes based on the "script" prepared by you.The discussions are also recorded for further analysis.Which of the following methods of acquiring primary data is being used in this case?

• A)observational research
• B)surveys
• C)behavioral data
• D)experiments
• E)focus groups

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Definitions:

MSC (Marginal Social Cost)

The total cost to society of producing an additional unit of a good or service, including both the private costs and any external costs.

Efficient Level

Refers to the point at which a system, process, or economy operates at maximum productivity with minimal waste and expense.

External Costs

Costs that are not borne by the producer or consumer of a good or service, but by society as a whole, such as pollution.

Negative Externality

A cost that affects someone who did not choose to incur that cost or participate in the action causing it, often seen in pollution where the public pays the price for private industry actions.