In the ________ Method for Assessing Customer Value, Customers Are

question 17

Multiple Choice

In the ________ method for assessing customer value, customers are asked how costs of using a new product compare to those of using an incumbent.

• A) direct survey
• B) importance ratings
• C) field value-in-use assessment
• D) benchmarking
• E) conjoint analysis

---

Definitions:

David Premack

An American psychologist known for his work in the field of animal cognition and for developing the Premack Principle, which involves using a preferred activity to reinforce a less preferred activity.

Visceral Responses

Automatic, instinctive bodily responses to stimuli, typically related to emotions and survival such as fear or hunger, mediated by the autonomic nervous system.

Skeletal Responses

Skeletal responses refer to reactions or movements of the skeletal muscles, which can be voluntary or involuntary, often as a response to various stimuli.

Reflexive Responses

Involuntary, automatic actions or processes in response to a stimulus.