If a Marketing Researcher Decides to Use a Likert Scale

question 125

True/False

If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept.

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Definitions:

Alfred Adler

An Austrian medical doctor and psychotherapist who founded the school of individual psychology and emphasized the importance of feelings of inferiority in the development of personality.

Archetypes

Primordial, universal symbols and motifs in the collective unconscious, identified by Carl Jung, that shape human understanding and behavior.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his concepts of the collective unconscious, archetypes, and psychological types.

Unconditional Positive Regard

A concept in client-centered therapy proposing that the therapist accepts and supports the client regardless of what the client says or does, fostering an environment of judgment-free support.