Sammy's Is a Fast Food Chain That Offers Burgers, Sandwiches

question 92

Multiple Choice

Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________.

• A) horizontal marketing system
• B) cost versus benefit system
• C) consumption system
• D) marketing channel system
• E) value delivery system

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Definitions:

401(k) Plan

A retirement savings plan sponsored by an employer that allows workers to save and invest a portion of their paycheck before taxes are taken out.

Conventional IRA

Likely meant to be "Traditional IRA," which is an individual retirement account that offers tax-deferred growth and potential tax-deductible contributions.

Excise Tax

A tax on the sale or use of specific products or transactions, often included in the price of goods such as gasoline, alcohol, and tobacco.

Roth IRA

A retirement savings account allowing for tax-free growth and tax-free withdrawals in retirement.