A Company Can Take Several Steps to Improve the Quality

question 60

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence.Which of the following best describes the practice used by McDonald's when it sent mystery shoppers to assess stores' internal speed standards?

• A)training and motivating the sales force to spot and report new developments
• B)motivating intermediaries to pass along important intelligence
• C)networking externally
• D)purchasing information from outside research firms and vendors
• E)using the sales information system to get accurate sales reports

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Definitions:

Subtle Sound Contrasts

Variations in sound that may be difficult to discern but are crucial for understanding speech and distinguishing auditory signals.

Hindi Language

A language spoken primarily in India, recognized as one of the official languages of the country.

Zulu Language

A Bantu language of South Africa spoken primarily by the Zulu people, one of the country's major linguistic and cultural groups.

Cognitive Development

The process through which individuals gain and improve their ability to think, solve problems, and understand the world around them over time.