Briefly Explain Freud's Theory on Human Motivation and Explain How

question 89

Essay

Briefly explain Freud's theory on human motivation and explain how this might be related to marketing.

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Definitions:

Attribution

The process by which individuals explain the causes of behavior and events.

Familiarity Effect

A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Actual Experiences

Real-life occurrences and events that an individual personally goes through, as opposed to hypothetical or simulated situations.

Positive Toward

Exhibiting a favorable or optimistic attitude or feeling towards something or someone.