Which of the Following Is Most Likely to Be Successful

question 47

Multiple Choice

Which of the following is most likely to be successful when introduced in foreign markets as a straight extension?

• A) laundry detergent
• B) khaki pants
• C) dessert mixes
• D) digital camera
• E) condensed soup

Understand the influence of environmental forces on marketing decisions.

Recognize the cultural factors affecting buying behavior and marketing strategies.

Understand how legal forces impact marketing and advertising strategies.

Recognize the role and influence of reference groups in consumer behavior.

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Definitions:

Sacred Church

A term not typically used in finance or accounting; it likely refers to a religious institution considered holy or consecrated.

Life Insurance Receivable

An asset representing the amount due to a beneficiary upon the death of the insured person, or the cash value of a policy owned by a company.

Rental Income

Earnings received from renting out property or other assets.

Journal Entry

A record of financial transactions in accounting, typically consisting of a debit to one or more accounts and a credit to another, balancing out.