Most Brands Are Adapted to Some Extent to Reflect Significant

question 62

Essay

Most brands are adapted to some extent to reflect significant differences in consumer behavior, brand development, competitive forces, and the legal or political environment. Identify the five international product and communication strategies available to firms that expand their businesses to foreign countries.

---

Definitions:

Social Cognitive Theory

A school of psychology in the behaviorist tradition that includes cognitive factors in the explanation and prediction of behavior; formerly termed social learning theory.

Behaviorists

A group of psychologists who focus on observable behaviors rather than mental processes and believe that behaviors are learned from the environment.

Personal Freedom

The power or right of an individual to act, speak, or think as one wants without hindrance or restraint, within the boundaries of the law or societal norms.

Self-Direction

Refers to the ability or quality of an individual to guide, control, and evaluate their own behavior and decisions.