Modern Firms Use the ________ Concept Testing Tool to Design

question 62

Multiple Choice

Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions.

• A) morphological analysis
• B) rapid prototyping
• C) concept testing
• D) perceptual mapping
• E) conjoint analysis

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Definitions:

Piaget

Refers to Jean Piaget, a Swiss psychologist known for his pioneering work in child development and cognitive theory.

Egocentrism

The inability to differentiate between self and others, often leading to a perspective that is overly centered on one's own views and experiences, without adequately considering those of others.

Preoperational

A stage in Piaget's theory of cognitive development where children from about 2 to 7 years old are able to engage in symbolic play but not yet capable of logical thought.

Sensorimotor Stage

The first stage in Piaget's theory of cognitive development, during which infants learn about the world primarily through their senses and motor activities.