OrdOnline,a Pure Click Company Offering Online Auctioning,decides to Launch a Promotional

question 49

Multiple Choice

OrdOnline,a pure click company offering online auctioning,decides to launch a promotional program to increase its sales.The company identifies customers who have made at least three purchases and spent at least $150 in the past six months and offers discount coupons to these customers.Which of the following strategies is used here for targeting the customers?

• A)viral marketing
• B)objective screening
• C)internal targeting
• D)catalog marketing
• E)RFM targeting

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Definitions:

Plant Manager

An individual who oversees all operations of a manufacturing or production facility, including staff management and productivity.

Purchasing

The process of acquiring goods, services, or works from an external source, often involving tendering or bidding processes.

Manufacturing

The process of producing goods and products, typically in large quantities, using labor, machinery, and raw materials.

Direct Contribution

Direct contribution refers to the specific, measurable impact that an individual or activity has on the achievement of an organization’s objectives or on the completion of a project.