Which of the Following Is the First Step in the Process

question 116

Multiple Choice

Which of the following is the first step in the process of personal selling?

• A) prospecting and qualifying
• B) sales preapproach
• C) sales presentation
• D) unearthing objections
• E) demonstrating advantages

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Definitions:

Weak Economy

A state of an economy where there is slow economic growth, high unemployment rates, and generally poor economic performance.

Product Development

The creation and design of new products or improvements to existing products, from idea conceptualization to market launch.

Market Penetration

An indicator of how much a product or service has been sold or used, in relation to the overall potential market for it.

Positioning

The process of establishing a brand or product in the mind of consumers by differentiating it from competitors through marketing strategies.