DBS Bank Is Launching a New Investment Product Targeting Senior

question 88

Essay

DBS bank is launching a new investment product targeting senior citizens in Asia.The company decides to use direct marketing for selling the product.What direct marketing strategy would allow the company early testing and response measurement of the product?

Understand the concept of normative conduct and how salience affects social norms.

Comprehend the difference between informational and normative social influences.

Explore the dynamics of conformity, including factors that influence conformity levels.

Assess the significance of group size on conformity behavior.

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Definitions:

Principal/Employer

The party in an agency relationship who authorizes another (the agent) to act on their behalf, or the entity that hires employees to perform work.

Liability

[Rephrased again] indicates a party's legal obligation to remedy a loss or damage caused to another, potentially involving restitution or reparations.

Employee

An individual hired by a company or another person to perform work in exchange for compensation.

Tort

A civil wrong that causes a claimant to suffer loss or harm, resulting in legal liability for the person who commits the tortious act.